Strategic Planning’s Steps To Success

Strategic planning in business is one of the core corporate activities that should be conducted on a regular basis. Good strategic planning helps a business set its priorities right, realign its resources, and strengthen its operations to ensure that it is competent enough for long term success. Strategy planning should focus on, among others, 5 key areas.


  • Industry assessment


Conducting an assessment of a business’s industry or area of investment gives the business owners an opportunity to evaluate its competitors, the market pricing trends, trends in products and services, and customers’ purchasing power. All micro and macro-economic trends that define how the market flows should also be defined.


  • Comprehensive SWOT analysis


A SWOT analysis gives the business an opportunity to evaluate its strengths and weaknesses while pointing out any unexploited opportunities as well as threats that confront the business. A comprehensive business SWOT analysis should define a business’s position in the market while defining certain areas of possible strategic improvements that should be focused on along the way.


  • Definition of mission and vision


After the external business analysis, an internal definition of the business’s vision and mission should reaffirm to the owners why the business exists in the first place. The business’s vision is a definition of the strategic direction that the business is supposed to take in the short and long-term while the mission remains relatively constant as it defines the business’s core existence.


  • Definition of corporate goals


Every business should define what it needs to achieve and the specific outcomes and targets. When defining the corporate goals, it is important to focus on all areas of the business, ranging from sales and marketing to financial resources, employee targets, financial targets, and operational targets. These goals help a business to stay competitive, organized, and dedicated.


  • Harmonization of departmental objectives


comprehensive business strategic plan should also focus on the broad corporate objectives as well as the individual departmental objectives. Comprehensive planning ensures that the business achieves an all-round development where no particular department falls behind. Each department should have its own sub-objectives, which all work together towards fulfilling the larger corporate objectives.



Originally posted to Gorman’s website.

Keys To Success In Strategic Planning

Strategic planning is a crucial part and parcel of business management practices. It allows a business to position itself strategically for success while guiding its prospects in the market. As a business owner, investing in organizational strategic planning enables you to set goals and priorities that will define your business’s market value. Successful strategic planning should focus on five important steps and areas.


Industry assessment


The first important step to take is to assess market trends and the general flow of the industry in which the business has invested. The assessment should give you an overview of external forces that may be shaping the industry, including legislation, regulatory measures, competition, and general market trends. The insights developed can help you make decisions on how to realign your business for prospects.


Internal assessment


The next level in the strategic planning process should take you to conduct a comprehensive internal organizational review and evaluation. Evaluating your business’s strengths, weaknesses, opportunities, and threats (SWOT) draws your attention to how well organized your business is its positives, and market potential. The strengths should be reinforced, the weaknesses worked on, the opportunities exploited, and the threats readily addressed.


Reviewing of organizational mission and vision


The third level of strategic planning should take you to evaluate your organization’s mission and vision to determine whether the business has been competently operating in the market. Sometimes, due to market changes, an organization may need to realign its mission, vision, and values to adapt accordingly. Industry changes within your area of the investment may require you to make a few alterations in what your business stands for.


Setting goals and priorities


After the internal and external assessment, it is essential to set goals and priorities on what to focus on in the short and long-term for your business to achieve the universal goal of sustainable operations. For instance, if industry changes and external analysis reveals that the market trend is being shaped by technology, then your business must set priorities of digitizing its operations.


Tracking progress


Progress evaluation is a crucial aspect of strategic planning. In this regard, your business should focus on using relevant key performance indicators to assess its progress. The tracking of progress should be accompanied by various slight adjustments for optimal performance to be realized.



Originally posted on Gorman’s website.

The Essentials of Forming a Strategic Plan

Strategic planning is how a business transforms from a struggling startup to a thriving organization and it involves adaptability and innovation. Successful organizations that have developed strategic plans have fulfilled their long term visions by adequately planning their priorities and making decisions that fit into the best interests of their company.

When everything comes together at a business it’s not without having properly aligned priorities. It’s important that any plan that’s made is including the correct use of resources and monitoring its impact throughout the process to ensure things are moving in the right direction.

There are a few essential points of strategic planning to transform a company.


Begin with Leadership

There are certain things that leaders must delegate, however strategic planning is not one of them. The leadership of the organization must be committed to the planning process. To move forward with success those in charge must demonstrate their faith in the plan and explain to their team the why behind each step. With a strategic plan in place goals can be set and accomplished, only when everyone is on the same page.


This goes hand in hand with the first essential factor of strategic planning. Beginning at the top, leaders need to have a clear vision of what the plan will accomplish. After that is established it is vital that everyone across the board is included and has a fundamental understanding.

Employees should feel that their voices matter and are heard so that everyone can put ideas together and gather insight. This is important so that the entire company has a passion for the work and cares about the future of the business. Brainstorming sessions are a great tool to help gain the feeling of inclusivity and develop a plan that will be successful. Collaboration between every branch will boost momentum.

Refer to Plan When Making Decisions

Any decision an organization reaches should be made only after referring to the strategic plan. Use the plan as a guide to base everything else off of. Refer to the plan often when making choices that can directly affect the company’s mission. Is everything aligning with the core values? One decision could affect the focus of the mission. As time passes, strategic planning is important to review to clarify that budgets and timelines are in order.

Involve Different Skill Sets

Any successful leader will tell you to surround yourself with people that can do things that you, yourself cannot. When making a strategic plan involve all types of skill sets. You need strategists and planners, but you also need craftsmen and designers. For the goals of a company to be reached there will need to be answers to all sorts of questions and to get the correct ones you’ll want a team that has knowledge in every aspect of the business. When everyone comes together there will be enough passion, skill, and understanding of the plan to have a significant impact.


Business Trends to Watch in 2020

The Greek philosopher, Heraclitus, believed that our world is controlled by the laws of change. He has been quoted as saying that “change is the only constant in life.” That phrase is never truer than in the world of business. Industry trends come and go constantly. Some stick around for only a short while, while others gain momentum and evolve with the times, becoming part of our natural way of life.

For future entrepreneurs, it helps to know what the future holds for them so they can pursue a successful path. Technology is sure to be a large presence over a broad range of industries. The first commercial-grade computer was invented in 1937, with the first transistor ten years later. The timeline has sped up exponentially since then, with personal computers and the internet arriving in the 1970s, and artificial intelligence beginning to take hold in 2017. And it shows no signs of slowing down any time soon. By the year 2020, the AI industry is expected to be worth over $70 billion. Global players in the field include Microsoft and Google.

One trend that is gaining momentum is drone technology. Originally only used in a military capacity, drones are now being incorporated into our daily lives as delivery vessels. People can have packages and groceries delivered by air directly to their doorstep, and some states have gotten FAA approval to let UPS fly urgent medical packages to select destinations within a specified radius.

Augmented and virtual reality have both really taken off in recent years as well. This technology is used in a variety of applications, both recreationally and for business purposes. As time goes on, the quality of the imagery is expected to have a higher resolution and be more authentic. The devices worn are also expected to become more comfortable and portable and the ability to control and navigate systems will become more fluid.

Another area that is going to continue to evolve is the concept of wearables. The idea of turning everything you eat and drink into measurable data is changing the way people are controlling their own healthcare needs. Now people can monitor their sleep patterns and the number of steps taken as well as their precise levels of energy output throughout the day. They can also measure heart rates and look for any signs of danger. In more than a handful of cases, a person’s activity tracker has been able to detect a heart issue that enabled its wearer to get to a hospital in time for the proper treatment.



Originally posted to Gorman’s website.